Greenpacks USA was born in a time of crisis in 2009 and now we are faced with another global crisis that is impacting all of us on both a business and personal level. We hope that everyone is coping and keeping safe. Although we are facing a grim few months, instead of holding on and hoping things won't change, we are adapting and evolving. We are increasing our Health and Safety product line to included products such as disposable trays, masks and gloves. We will add these products sensibly and with long term plans in mind. Not only will our healthcare clients need these products immediately, but we strongly believe the restaurant industry will come out of this Pandemic with changes in food prep and handling. We will be ready!
The start of every year is usually mixed emotions for me from a business perspective because all the books, numbers and hard work from the entire year is reset and everything starts from zero. Then again, it is also a time to reflect and look to new beginnings and it is always a great time to make the adjustments and necessary changes to improve your business.
Naturally, increasing your brand visibility in 2016 would be one of the best things you could do for your business. Major corporations invest very large sums of money to promote their name and position their brand in the sea of advertising overload, but it results in major returns and significant growth. Such large expeditures are perhaps not feasible for the small business owners...that's why our Groove Cups are a very economical and extremely effective way of standing out from the rest.
In the coming months I will write more about the effectiveness of branding and even some success stories of our customers.
For now, I will leave you with this one thought - Make 2016 the year you do more to grow your brand. Whether you do it using our Groove Cups or other means, the importance of name recognition is going to be a key factor in your business growth and continued success.
It's amazing to plant a seed and watch it grow into a strong business with solid roots. Exactly 2 years ago today we produced and shipped out our very first case of Groove Cups Made in USA...Dallas, TX to be exact. It may not sound like a big deal but in this day and age where it's hard to do, we actually did a "first". All our competition import their "Ripple" cups from Asia and when we came up with the bright idea to manufacture them in the US, we really didn't think it would be that difficult...or this Rewarding! We pioneered and decided to take a different path and thanks to our loyal customers, we are growing exponentially! Presently we are producing nearly 2000 cases of Groove Cups per month and we are expecting to double that by the end of next year. We are not only competing with cheap imports, we are Winning!
But best of all, Greenpacks USA is supporting our own economy and changing this nation's great coffee culture in the process. Our message is simple - Support US Manufacturing, Give customers what they want, Grow YOUR brand with Custom Printed Groove Cups. The minimums are so small (20cs per size) that every coffee shop can now have their own branded cups.
So join our journey down the path less travelled and let's grow our businesses together!